Your privacy is important to us.
Table of Contents
What personal data do we collect?
Daft collects personal data to operate our business and to provide you with the product and services that we offer. You provide some of this data to us directly, for example when you open an account with us, contact an advertiser on the site, or send a query to our support team. Other data is collected when you interact with our products, by using cookies and other technologies.
When using our site, you have choices about what data we collect, and when you are asked to provide personal data you may decline. If you decline to provide data that is necessary to provide you with a particular product or feature, you may not be able to use this product or feature.
We collect personal data in the following ways:
1. Through information you provide to us.
When you register with us as a user, you provide us with some personal data such as your name and email address, which we will store in order to create your account. We will also store information relating to any further use of our service, when you contact another user of the site through our platform, the contents of the emails you send to them and any other information that you may upload to the Sites. Finally, we may also collect information from any correspondence that you have with us.
2. Through your use of our services.
When you use our services, we collect information about what types of services you use and how you use them. For example, which parts of our websites you visit, and what advertisements you view. The information that we collect while you use our services can be grouped into the following categories:
- Information about your device and internet connection
Using technical logs and other tools, we register information about the device you use, such as the device manufacturer, operating systems and browser version. We also collect information about the connection to our services, such as IP address, network ID, cookies and unique ID files. This information can help us to adapt the way content is displayed to you, based on your device and user profile.
- Information about how our services are used
We also register information about how you use our services. For example, which pages of the site you visit, the searches that you have performed, the times and dates that you visited our site, how long a page is displayed on your screen, how you navigate around the page, which websites you have visited before visiting our site, what functions you have carried out on a page, and if you have completed a transaction.
- Cookies and other locally stored content
- Information about user location
We register your geographical location based on your IP address and mobile network code.
We collect information about when you send or receive messages from other users of our site.
Legal Basis for Processing
We process your Personal Data in order to ensure the necessary performance of your contract with us. In certain circumstances, we may also process your Personal Data for the purposes of our legitimate interests, such as to inform you of changes to our services, to provide you with information about other services we offer, or in order to comply with any legal obligations to which we are subject.
We may also rely upon your consent as a relevant legal basis for processing your Personal Data. In the event you wish to withdraw your consent to the collection and processing of your Personal Data in this manner, please follow the links below:
How We Use Your Personal Data
We use the data that we collect to provide you with the products and services that we offer. This allows us to improve the products that we offer you and to personalise your experience on our site. We may also use the data to communicate with you, to inform you about your account and to provide you with security updates. Where you have consented for us to do so, we may also use your data to contact you in relation to updates about our own products, products provided by third parties, and to help to show you more relevant adverts on the site.
Your data will be used by us to authenticate your account and to enable you to interact with other users of our site.
- Contacting advertisers
When you contact an advertiser though our site, we will use the personal data that you have provided as part of this contact to connect you to the advertiser. The advertiser will receive a copy of any data that you have entered as part of your message to them.
We will contact you via email and messages posted on our website or apps. These messages will communicate about service related issues and security updates. Where you have consented for us to do you, we will also contact you with promotional marketing materials from us and from our partners. You can update your marketing preferences at any time within your account. Please note that it will not be possible to opt out of receiving service messages from us. This includes messages relating to security and legal notices. We may issue marketing materials to the properties that are listed on our platform for the purposes of advertising our services to the occupiers of such properties.
Banner advertising on our site is targeted to visitors of the site through a variety of ad networks and exchanges. We also use this data to measure the performance of these adverts. We use the data that you provide to us, through your cookie preferences, either separately or combined to achieve this.
- Research and Developing Our Services
We use data that we collect through your use of our site and through public feedback, to conduct research and develop our services based on our findings. This allows us to provide you with a better experience when using our site.
- Customer Support
We use the data that you provide to us, including your communications, to investigate and respond to service issues and complaints.
On various pages of our website, we record visitor behaviour and serve polls/surveys via HotJar. Visitor behaviour is recorded anonymously through click heat maps for each page HotJar is implemented and also through recordings of visitors interacting with the site. For visitor recordings, all personally identifiable information is whitelisted including searches. HotJar also enables us to serve surveys and polls. These surveys are optional and in most cases, we don't ask for or receive any personally identifiable information. Where we ask for an email address/phone number, the users needs to consent before the survey is submitted.
We also use a third party called Wootric to measure customer satisfaction for Daft. Site visitors are asked how likely they are to recommend the site to a friend and given the option to submit a comment on their experience with the site. There is no personally identifiable information stored.
- Security Monitoring and Investigations
How we Share Your Information
We retain access to all personal information that we have collected from you. If you have consented on signup or on the appropriate email form, we may provide any of the information we collect to carefully screened third parties to contact you regarding products or services that we think may be of interest to you. If Daft enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.
- Our Services
Our service allows you to engage with other members of our site. If you send a message to another member of our site, your message will be shared with that site member.
- Service Providers
We engage other service providers to help us to provide our service to you. For example, to process payments, site maintenance and fraud detection. These service providers will have access to your information as much as is reasonably necessary for them to perform these tasks on our behalf. They are obligated not to disclose or use your data for any other purpose.
- Legal Disclosures
When required to by law, we may disclose information about you. This may be as a result of a subpoena or other legal process. Your personal information will also be shared if we believe that the disclosure is necessary to
- Be used by government enforcement agencies investigate, prevent or take action against any suspected or actual illegal activities.
- To enforce the agreements that we have with you.
- To investigate and defend Daft against any allegations made by third parties.
- To protect the integrity and security of our services.
- To exercise the rights and safety of Daft, our employees and other users of our service.
- Change of Ownership
Your Rights and Choices
The General Data Protection Regulations offer you a number of rights in relation to your data. This includes the right to access a copy of your data, a right to receive a copy of your data that can be transferred to another organisation, a right to data deletion, a right to withdraw your consent to data processing, a right to restrict the processing of your data, and information on any automated decision making processes.
- Data Retention
The amount of time that we retain data for, depends on the type of data being retained, and how that is used. In some cases, there will be a legal requirement for us to hold data for a specified amount of time. In other cases, we will not retain the data for any longer than necessary for the purpose that it was collected and processed.
When you register an account with us, we will retain the personal information that you provide to us for as long as you hold this account. Once an account has been closed, we will continue to retain this personal data for a period of seven years. This timeframe is in line with the Irish statutory limitation periods. If you don't actively close your account with us, it automatically become inactive after 3 months of you not accessing it. After this, the personal data you have provided us will be retained for seven years.
All other data provided, which is not personally identifiable, will be retained for possible future use, including details outlined in section 10 of the Terms & Conditions. If you have provided data to us without registering an account, this data will be retained for 7 years after your last date of activity with us.
- Right to Access Your Personal Data
Non-registered and registered users of the Sites can request we provide them with a copy of the personally identifiable information we hold by using our data request feature.
- Right to Control Your Personal Data
Registered users of our site can update their information by using our data request feature or contacting our Customer Support Team directly. You can also edit and make changes to the personal information by logging into your account and editing it directly from there. You can change your marketing and contact preferences at any time in your account dashboard by opting out receiving of these communications. You may ask us to make any necessary changes to ensure that such information is accurate and kept up-to-date.
- Right to Data Deletion
Non-registered and registered users of our sites can request we delete any personally identifiable information we hold by using our data request feature. In some instances we may be unable to delete your data if we are required to retain it to comply with our legal obligations (including requests from law enforcement agencies).
- Right to Data Portability
Registered users of our site have the right to data portability. This means that you can request that a copy of your data is made available in a structured, commonly used and machine readable form that can be transferred to you or to another organisation. You may request a portable copy of your data by using our data request feature.
Other Important Information
- Special Category Personal Data
Daft does not collect any special categories of personal data. However, if you enter this information into any free text section of our site, such as the ad description, or on our forums, this information will be held and processed in the same manner as all other data that you have provided to us.
The security of your data is important to us. We perform regular monitoring of our systems to identify possible vulnerabilities and attacks. However, we cannot warrant the security of any information that you send to us. No guarantee is given that the data will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
- Direct marketing
We will only send you marketing information where you have opted in to receive these communications. You can change your marketing preferences at any time, by logging into your account and changing this on your account dashboard. You can also opt out of receiving marketing at any time using the unsubscribe link that can be found at the end of each email that we send.
- Changes to this Statement
- Contact information
If you have any questions in relation to this Policy, please contact our Data Privacy Officer at email@example.com. You can also contact us by writing to
Data Privacy Officer
If contacting us does not resolve your complaint, you have the right to contact your local Data Protection Commissioner. In Ireland, they can be contacted via their website here.
What are cookies and how are they used?
A cookie is a small amount of data that is sent to your device's web browser by a website and is stored on your *device's hard drive. Cookies may allow a website to "remember" your actions or preferences over a period of time, or they may contain data related to the function or delivery of the website. Each website can send its own cookies to your web browser. Your browser will have the option to prevent websites using cookies (your browser's help screen will tell you how to do this), but please note that this may reduce the functionality of our website and other websites.
*PCs, tablets, mobile phones and any other internet accessible hardware.
What types of cookies we use:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. All these cookies except for session_opened do not store or cannot be linked to personal data. "session_opened" is set when a user logs into Daft.ie and contains the user id.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. These cookies do not store any personally identifiable information.
These cookies may allow us to count visits and traffic sources so we can measure and improve the performance of our site. They may help us to know which pages are the most and least popular and see how visitors move around the site. These cookies do not store any personally identifiable information.
These cookies may be set through our site by our advertising partners. They may be used to show you relevant adverts. The user cannot be identified from these cookies or ad personalisation.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
|adserver_ccid||Strictly Necessary||This cookie stores information about the last search performed by the user on the site. The value of this cookie is the county and city id of the last search. We use this to make searching for the user easier. For example, we use this cookie to preselect the county or city the user searched the last time in the search dropdown lists.||2 years|
|AgentID||Strictly Necessary||This cookie is only set for agents and is an identifier in the form of a randomly-generated alphanumeric string which is used to identify a professional real estate agent session.||Session|
|daft_last_search||Strictly Necessary||This cookie stores the last search of the user. It's value is a json representation of last search filters used. When a user opens the homepage, we display the type of search (For Sale, To Rent, Sharing...) that matches the last search performed by the user the last time they used the site. We deem this cookie to be strictly necessary so the user can easily retrieve his/her last search.||1 month|
|daft_uuid||Strictly Necessary||This cookie has the form of a randomly-generated alphanumeric string which is used to identify suspicious logins for security purposes. We deem this cookie to be strictly necessary to protect our users.||6 years|
|daftID||Strictly Necessary||This cookie has the form of a randomly-generated alphanumeric string which is used to maintain a user session to keep the session alive between page requests.This cookie is strictly necessary in order to maintain a smooth user experience.||Session|
|ecommerce||Functional||This cookie is set to track aggregate funnel drop offs from each stage of the ad entry flow in Google Analytics. We use it to analyse our ad entry flow. It is used to track the checkout process an anonymous user goes through when checking out items in the cart. It stores info about the products the user adds to the cart and the prices they sum up to. In Daft, these products are ads the users can publish as well as upgrades they can add to the ads. This cookie does not store any information about the user.||Session|
|GDPRcookie_notice||Strictly Necessary||This cookie is used to determine whether the cookie notice should be shown to a user or not. We therefore deem it to be strictly necessary.||1 year|
|Strictly Necessary||These session cookies are used to ensure that the user actions are dealt with by the same server. We deem this cookie to be strictly necessary as it ensures that the session state remains consistent which creates a better user experience on our site. For example, cached data is maintained.||Session|
|session_opened||Strictly Necessary||It is used to check when the session of a user started. It is a security check to prevent a session takeover attack. This cookie may only be set after a user logs in.||Session|
|phishing_notice||Strictly Necessary||This cookie is used to determine if the phishing notice should be shown to the user or not. The phishing notice is a security measure advising the user not to enter login details anywhere other than https://www.daft.ie/my-daft/ or https://www.daft.ie/my-daft/my-ads. Value is either "true" or "false".||Session|
|PHPSESSID||Strictly Necessary||This cookie is used for session management.||Session|
|remember_me_user||Strictly Necessary||This cookie is used to save the login details of a user so that next time the user comes back using the same computer the user doesn't need to login again. This is set only if "Remember me" is checked by the user.||When user logs out|
|ReportDownloadCompleteChecker||Strictly Necessary||Only for private agents. Used to indicate if they have generated a report in the last 30 seconds.||30 seconds|
|strap_*_*||Strictly Necessary||Straplines are horizontal bars at the top of our website which sometimes appear to display a message to the user. This cookie is used to control whether we show the strapline to the user or not.||3 years|
|unique||Functional||This cookie consists of a date and randomly-generated alphanumeric string. It is used to generate analytics reports.||Jan 1st, 6 years after the user's visit.|
Third Party Cookies
Below are links to the various Cookie/Privacy Policies of the Third Parties we use. We also include links which detail how to manage or deactivate some of these third-party cookies if you wish to do so:
- AB Tasty: https://www.abtasty.com/terms-of-use/
- AT Internet: https://www.xiti.com/en/optout.aspx
- CloudFlare: https://www.cloudflare.com/cookie-policy/
- DoubleClick: https://policies.google.com/privacy and how to opt out: https://support.google.com/ads/answer/2662922
- Google Analytics: https://www.google.com/policies/privacy/ and to opt out: http://tools.google.com/dlpage/gaoptout
- HotJar: https://www.hotjar.com/legal/policies/cookie-information and to opt out: https://www.hotjar.com/legal/compliance/opt-out
- Tealium: https://tealium.com/privacy/
- Wootric: https://www.wootric.com/company/privacy/
The following table details which third parties we use and their cookies which may be served whilst using our site:
|AB Tasty||ABTasty||This cookie is set by ABTasty. ABTasty is a platform for conversion rate optimization, personalization, customer activation, and testing. This cookie sends all test data (visitorID, test and variant IDs, timestamps). It lasts 13 months.|
|AB Tasty||ABTastySession||This cookie is set by ABTasty. ABTasty is a platform for conversion rate optimization, personalization, customer activation, and testing. This cookie identifies a unique session. It allows ABTasty to determine that a new session has begun for a user. It only lasts for the length of the session.|
|AT Internet||idrxvr||This cookie is set by ATInternet and collects anonymous information when you visit our site to enable the analysis of browsing behavior on the site for optimization. It expires after 1 year.|
|AT Internet||atidvisitor||Cookie used by AT Internet for the audience measurement purpose of collect the number of unique site IDs seen by the visitor and to stock the visitor id. It lasts six months.|
|AT Internet||atuserid||Visitor ID for first-party cookie sites. Set by AT Internet.|
|CloudFlare||__cfduid||This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users. It expires after 1 year.|
|Doubleclick||DSID||This Doubleclick cookie is used for retargeting, optimisation, reporting and attribution of online adverts.|
|Doubleclick||permutive-id||This Doubleclick cookie is used for retargeting, optimisation, reporting and attribution of online adverts.|
|Doubleclick||cto_lwid||Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement.|
|Doubleclick||IDE||Used for serving targeted advertisements that are relevant to users across the web by measuring the conversion rate of ads presented to the user.|
|Doubleclick||GED_PLAYLIST_ACTIVITY||This cookie is set to count the number of times a specific visitor is shown a specific ad - the cookie enables the advertisers to differentiate the specific ads shown and thereby making the advertising more efficient.|
|Doubleclick||permutive-session||This Doubleclick cookie is used for retargeting, optimisation, reporting and attribution of online adverts.|
|__gads||This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.|
|CONSENT||Used by Google to remember the user's consent. It contains a timestamp.|
|SIDCC||A security cookie to protect a user's data from unauthorized access|
|S||Cookie from Google that collects certain information used to help improve services, including the pages users visit most often and whether users get error messages from certain pages.|
|1P_JAR||Cookie used to gather website statistics and track conversion rates.|
|DV||Security cookie to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.|
|OTZ||Cookie used by Google Analytics that provides an aggregate analysis of Website visitors.|
|Google Adwords||SAPISID||Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.|
|Google Adwords||APISID||Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.|
|Google Adwords||HSID||Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.|
|Google Universal Analytics||_ga||We use Google Analytics to help us understand how visitors engage with our site. This cookie is used to distinguish unique users by assigning a randomly-generated number as a client identifier. It is used to calculate visitor, session and campaign data for our analytical reports. It expires after 2 years.|
|HotJar||_hjClosedSurveyInvites||This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not reappear if it has already been shown. Lasts 365 days.|
|HotJar||_hjDonePolls||This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not reappear if it has already been filled in. Lasts 365 days.|
|HotJar||_hjMinimizedPolls||This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. Lasts 365 days.|
|HotJar||_hjDoneTestersWidgets||This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not reappear if it has already been filled in. Lasts 365 days.|
|HotJar||_hjMinimizedTestersWidgets||This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through the site. Lasts 365 days.|
|HotJar||_hjIncludedInSample||This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. Lasts 365 days.|
|HotJar||_hjShownFeedbackMessage||This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show. Lasts 365 days.|
|Hotjar||_hjid||Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.|
|Hotjar||_fbp||Used by Facebook to deliver a series of advertisement products.|
|Hotjar||ajs_user_id||Set by HotJar. This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability. Lifespan is determined by HotJar.|
|Hotjar||ajs_group_id||Set by HotJar. This cookie tracks visitor usage and events within the website. Lifespan is determined by HotJar.|
|Hotjar||ajs_anonymous_id||A randomly generated string used to count how many people visit us by tracking if they have visited before.|
|Hotjar||__hstc||Hubspot cookie implemented by HotJar used for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).|
|Hotjar||__hssrc||Hubspot cookie implemented by HotJar used to gather information about user interaction.|
|Hotjar||hubspotutk||Hubspot cookie implemented by HotJar and used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.|
|Tealium||_gat_tealium_0||Tealium Google Analytics Integration used to decide whether to send google analytics events to a specific account or not.|
|Tealium||utag_main||This cookie name is associated with the Tealium data platform and is used for web analytics. It expires after 1 year.|
|Wootric||NPS_215a2284_last_seen||This Wootric cookie is used so that Wootric knows when they first saw the user on this device after their SDK was enabled.|
|Wootric||NPS_215a2284_throttle||This is a Wootric cookie that mirrors the resurvey throttle based on last response or decline date.|
|Wootric||NPS_215a2284_surveyed||This Wootric cookie is a flag that indicates if a user has taken a survey on DoneDeal already and prevents him/her from being oversampled.|
From time to time, there may be changes to these third-party cookies such as name changes, lifespan changes, etc. We will endeavour to keep the above table updated. We encourage you to review the updated Privacy Policies of each of these third parties given in the section below.
Please be aware that if you block/disable cookies in your browser, you may see diminished function of our website and services.
You may wish to visit www.allaboutcookies.org to find out even more about cookies and how to manage them.